April 25, 2013

Coffee makers are easy to find. Baristas...? Well that's another story.

We at Black Velvet Coffee are no different to any other professional coffee house in terms of the ongoing struggle we face trying to find quality baristas. With respect, anyone can be taught how to operate an espresso machine but not everyone displays the passion or the will required to learn how to understand the art of making espresso or the willingness to learn how to understand and respect 'coffee' as a product.

While there is certainly an element of 'theatre' attached to the professional barista, and we agree, a little theatre most certainly adds to the coffee drinking experience, a funky looking hat, fancy apron and a curly moustache doesn't make you a barista. It doesn't improve ones understanding of the product of coffee nor does it help extract the perfect espresso (if in fact there is such a thing).

Why is espresso extracted under pressure? Why is the temperature of the water so important? What does a small alteration to the grind and the dosage size do to the extraction and subsequently the flavour?

As we have always said... The issue in some sections of the industry is that too many 'would be' baristas simply want to skip straight to the 'how' without the most crucial part of learning. The 'why'. When one begins to understand the 'why', the 'how' becomes much easier and much more exciting.

Understanding coffee doesn't come overnight and carrying your own special milk jug and scales in your backpack doesn't make you a barista. Understanding coffee comes with time, experience, experimentation and a willingness to learn. The very best baristas are the most humble and are also the ones who legitimately know that they still have much to learn. The journey is an endless one. It is an industry that is getting larger by the day and an industry that is ever evolving.

We are all still learning.



Leave a comment

Comments will be approved before showing up.


Also in News

Coronavirus – How can I save my cafe business? 5 steps to take now.
Coronavirus – How can I save my cafe business? 5 steps to take now.

September 07, 2020

As cafe owners we could spend our time complaining and getting bogged down in the ways the coronavirus restrictions are hurting our business or we could put our energy into finding our way to a brighter future. I choose a pro-active approach. What can we do, as Melbourne cafe owners to re-invigorate our businesses?

Read More

Coffee Hampers available NOW!
Coffee Hampers available NOW!

August 25, 2020

How many times have you looked to give the gift of a hamper or gift box, only to find that every hamper you see has certain things you want and other things that you don’t? It’s ok. I’ll answer it for you. The answer is...every time.

Read More

500ml Cold Brew available NOW!
500ml Cold Brew available NOW!

August 18, 2020

One of the things we’ve been looking at during the last few months is adding products to our range. I’m a firm believer that having a limited range is almost as detrimental as having too large a range.

Read More