August 21, 2014 2 Comments
Black Velvet Coffee has a strong ethos about giving back to our country and our community. In the coming week, we are also asking you to help, and as a reward, please come and watch our head roaster, Darren Silverman take part in the Ice Bucket Challenge.
Usually, to take part, one is nominated and the task completed within 48 hours. However, Darren is nominating himself and we’ll be dumping the iced water on his head in a week to give us that time to earn as much money to assist in the research of Motor Neurone Disease and support those living with MND as we possibly can.
According to MND Australia:
“Motor function is controlled by the upper motor neurones in the brain that descend to the spinal cord; these neurones activate lower motor neurones. The lower motor neurones exit the spinal cord and directly activate muscles. With no nerves to activate them, muscles gradually weaken and waste. MND can affect a person’s ability to walk, speak, swallow and breathe.”
Currently, MND has no known cure and there is no effective treatment. This results in 2 people dying from MND every day, with two new cases being diagnosed. We need to help change these facts. Wonderfully, this challenge is creating awareness and gathering donations for this devastating disease and we are looking forward to doing our part.
Please donate in-store within the next week or online using the following link https://www.mndaust.asn.au/How-your-donation-helps/Ways-to-donate.aspx
Black Velvet Coffee will be matching the money raised in-store and donated using the website above.
The challenge will be completed Thursday 28th August at 10:45am at Black Velvet Espresso. 3 new people will be nominated after the event.
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